Emissions trading (Cap & Trade) is a “managed” approach to control pollution by providing economic incentives for reducing the emissions of pollutants. It is the “Pavlov’s Dog” of pollution, as simply “asking” companies to reduce pollution does not seem to be effective unless there is a vehicle to measure that reduction and a way to enforce it.

In this system, a central authority (Government) sets a limit or “cap” on the amount of a pollutant that can be emitted. Companies or other groups are issued emission permits and are required to hold an equivalent number of allowances (credits) which represent the right to emit a specific amount. The total amount of allowances and credits cannot exceed the cap, limiting total emissions to that level.

Now, what if a company needs to increase their emission allowance? These companies might buy credits from those who pollute less. The transfer of allowances is referred to as a trade. So essentially, the buyer is paying a charge for polluting, while the seller is being rewarded for having reduced emissions by more than was needed. So the theory goes, that those who can reduce emissions most cheaply will do so, achieving the pollution reduction at the lowest cost to society.

The overall goal of an emissions trading plan is to minimize the cost of meeting a set emissions target. However, because emission trading uses markets to address pollution, it is often referred to as “Free market environmentalism”, however to be effective it requires a cap and that cap is a government regulatory mechanism. After the cap has been set, companies are free to choose how or if they will reduce their emissions. Failure to do so is often punishable by fines, which may increase the cost of production, which in turn could be passed onto the consumer- in the short term.

However, if a company takes the effort to apply sustainable business practices or more efficient production techniques, which can reduce their emissions, their long term costs could decrease, and the stability in their company might increase, as this effort might translate into more jobs in the future, and better services and products that are more cost effective. As we can see by the plethora of recalls; making products “cheaply” is not always the best approach for society and our environment, or even for a company- long term.

Carbon trading has been steadily increasing in recent years, and companies have formed groups such as the G8 Climate Change Roundtable stressing the importance of market-based solutions calling upon governments to establish long term policy framework that would include all major producers of greenhouse gases. Critics argue that cap & trade does little to solve pollution problems overall, since groups that do not pollute sell their conservation to the highest bidder- which might be more cost effective for a company to purchase these allowances than to change their “polluting ways”.

So how might this impact the average consumer’s wallet? The Stern Report estimates the cost of mitigating climate change would be 1 per cent of GDP worldwide. However, the cost of doing nothing would be 5 to 20 times higher. So we seem to be trapped in the “Pay now or Pay Later” option.

With the EU adopting the 2nd phase of the EU ETS supporting the Kyoto Protocol; an international treaty that binds developed nations to a cap and trade system for 6 major greenhouse gases (The US is the ONLY nation not ratified or bound by it), and the passage of the American Clean Energy & Security Act (Cap & Trade Bill) last June, it is inevitable that this sort of system is coming sooner than later.


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Simply making sure the building systems are running as designed is called commissioning. It is an essential part of building construction and beacuse systems wear down over time, they need to be checked.
Such commissioning pays huge dividens a 15 percent reduction in energy use at a cost of just 27 cents per square foot for a payback of less than 9 months claims the Department of energy.
This process entails an analysis and a tune-up and usually requires the services of an energy auditor.
These systems also have to be maintained and recommissioned every 3-5 years. If you are renting, ask your landlord when the last time the building was commissioned.

Along with this process is the basics of preventative maintenance. Take a look around at light bulbs etc and set aside specific times to address the replacement of bulbs etc. Fluorescent bulbs degrade over time and fixtures with burned out bulbs draw power.

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Sounds simple right? You might do this at home, but how does this effort translate to your business or workplace? And for what reason?

Heck we have all watched how energy costs have been rising in recent years and realize that new taxes and or regulations are on the horizon, so every business has good reason to become more efficient.

The timing is right to begin ASAP as opportunities to save energy and thus money is here. Some of the green tax incentives enacted as part of the recent stimulus bills expire in a year or two. Plus an investment now will yield cost savings for your business in the future, as Green buildings are more efficient, more comfortable, which essentially improves morale, boosts productivity and lowers your turnover.

The Greenbaroness will tackle a few of these practices from a practicality perspective of "payback" time.

Frankly the first step in helping your organization save energy is to change the habits of your people. Sorry it's not a new iphone application, but the way your building is managed and operated can have a huge impact than the actual technology of a building. So before you move ahead on any large renovations etc, drill into your day-to-day operations for some substantial savings.

However, in order to adequately measure your consumption, you need a benchmark as a starting point. The EPA's Energy Star program www.energystar.gov offers a set of tools called portfolio manager to help you set your benchmark relative to energy and water usage as well as offering spreadsheets that allow manufacturers in certain industries to judge their own consumption.

Next Post- maintenance


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The Green Baroness is on a quest to help travelers address their carbon impact with some helpful travel options. In part 2 I will be addressing Ground transportation.

Though emissions from one car is nothing compared to the best airplane, they certainly add up. As you look at how you will get around at your destination, consider public-transit options versus the standard rental car. Public transportation is often cheaper and faster, it offers a great way to sightseee and gives you a "flavor" of the culture in the area, and is almost always earth-friendly.

Example- Stockholm. Visitors often take the 20 minute Arlanda Express train from the main airport into center city. When full, the electric train emits just over a pound of carbon dioxide per round trip per person. Compared to hiring a car for the 54 mile round trip excursion, which would add 37 pounds of carbon dioxide according to Sustainable Travel International, and this comparisons was done with an environmentally friendly taxi service!

In the event that public transportation is not an option and a rental car is the way to go, consider agencies like Enterprise Rent a car, which has bulked up it's green options. Enterprise also owns National and Alamo and they have about 9000 hybrids in their fleet, available at 100 locations nationwide. While it is a small portion of the 750,000 vehicle rental fleet, they also offer 448,000 cars that are certified by the EPA to get at least 28 miles per gallon on highways.

Want to rent a hybrid? Renting a hybrid car does come with a price premium. Enterprise claims they generally cost $10-$15 more a day then similarly sized vehicles. Avis also offers hybrids, to which they currently have 2,200 at a $15-$25 a day higher rate than a similar vehicle.

One option for those folks who travel alot to urban places and need to utilize a car in different areas, is the Zip Car program. This is a great option for a traveller that might utilize public transportation at home and have the occasional need for a car, especially on trips. Your hourly or daily fee covers gas and insurance and the car can be waiting for you at the airport. Check them out to see if this is a viable option for you- www.zipcar.com






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One of the challenges for people and companies wishing to reduce their carbon output is travel. It is harder to chose a "green" option when it comes to travel these days, however that doesn't necessarily mean that you will have to walk to that meeting across town versus driving there.

Looking for some options to help you to create a more efficient trip can really help drive down the emissions from that journey.



Booking direct flights, staying at hotels with Energy Star appliances or opting for public transportation can have a big impact on your carbon footprint.

The Green Baroness is going to tackle each step for your journey in the quest to offer travellers some greener options. First up is Air Travel.

Aviation is responsible for 2% of global carbon-dioxide emissions. While Virgin Airways, Continental Airlines and Deutsche Lufthansa among others are testing bio fuels, they're years away from making a regular run on coconut oil etc. , so while we cannot wait until that technology is available there are two biggest factors in a flights emissions- whether it runs nonstop and the age of the aircraft. You may use these two factors when booking a flight to get the most efficient flight possible.

A nonstop flight is generally less harmful that one with intermediate stops, as plans utilize more fuel for take off and landing then when cruising at high altitudes.

Also travelling an efficient route but in an old clunker of a plan will defeat the purpose. To see emissions for your individual flight check www.carbon.trx.com from TRX, an Atlanta based travel software company.

You will learn that emissions vary greatly among individual flights- for example, a New York - San Fransisco trip on Delta emits 595 pounds of carbon dioxide in a 735H. The same flight in a Delta 757 craft emits 38% more carbon dioxide.

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The 102 story Empire State Building was opened in 1931 to much fanfare as the tallest skyscraper in the world. While not the tallest building anymore, the current owners want it to become a greener building. This is the vanguard of a new trend, retro-fitting old commercial buildings to lower their energy use.

The new lights, refurbished windows and other upgrades in the building will save an estimated $4.4 million a year on utility bills and pay for themselves in three years. However, in the next 15 years, the changes will likely keep 105,000 metric tons of carbon dioxide out of the air.

What a great example of creating better efficiencies, one that Adobe, Herman Miller and other organizations are perfectly aware of and strive to address.

The empire State Building is one of the most prominent projects by commercial-building owners who are putting their money towards these sorts of green retrofits. By taking this step, they are betting that this investment will help keep their properties desirable in a tough market, help them attract better clients and give them a competitive advantage should the government pass tougher building energy standards.

Commercial real estate accounts for nearly 20% of US energy use, so addressing this sector can really be a huge opportunity in curbing greenhouse-gas emissions. While new buildings are increasingly being built "green", the bigger potential lines in the tens of billions of square feet already built, waiting for their green retrofit.

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Recently The Sloan Management Review at M.I.T. and the Boston Consulting Group surveyed 1,500 corporate leaders and found that pledges of a shift toward sustainable business practices are often not backed up by substantial actions. The summary concludes:


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Less than a third of survey respondents said that their company has developed a clear business case for addressing sustainability.
- Less than 45 percent said their organizations were pursuing basic sustainability strategies such as reducing or eliminating emissions, reducing toxicity or harmful chemicals, improving efficiency in packaging, or designing products or processes for reuse or recycling.
- The majority of sustainability actions undertaken to date appear to be limited to those necessary to meet regulatory requirements.

It looks like there’s plenty of work out there for the Green Baroness. I too, have noticed that corporate websites will have a section for "Sustainability" etc, but alas upon reading these "sections" it becomes painfully clear that they are essentially "words" and not actions or commitments moving forward. My hope is that true examples of Sustainable organizations such as Flor etc, can demonstrate to other companies the value in this quest and will allow them to fully get on the "sustainability bus".


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